Walking Month 2026: Move for Education

What is Walking Month – and why 2026 matters even more 

Walking Month started as an internal initiative at Betfair Romania Development and has grown into a community movement that brings people together to do good, one step at a time. Since 2015, the competition has opened its doors to the wider community, transforming everyday movement into meaningful support for social causes.  

After a short break in 2025, Walking Month is back in 2026 with renewed energy, a summer-friendly format, and an even stronger focus on impact. This year’s edition invites participants from multiple Flutter locations (Porto, Sofia, Hyderabad, London, Dublin, Leeds, and Cluj), building on a tradition that has already brought together thousands of people and a shared belief: small steps can create real change.  

This year’s edition is also closely aligned with Flutter’s global “Do More Together” campaign, a shared commitment to creating positive impact through collective action. At Flutter, this ambition goes further through the Positive Impact goal, which aims to improve 10 million lives by 2030. Walking Month is one of the ways we bring this vision to life locally, by turning everyday movement into meaningful change for our community. To get a glimpse of this year’s energy and purpose, we invite you to watch our latest campaign video. 

This year’s cause: supporting education where it’s needed most 

Education remains one of the most important foundations for a healthy and thriving society, yet access to it is not equal for everyone. 

In Romania, around 16% of young people leave school early, one of the highest rates in the European Union. (source: Statista) 

For children growing up in rural communities, the challenges are even greater: limited access to resources, fewer opportunities, and higher risks of school dropout. 

This is where Educalise, the NGO partner of the 2026 edition, steps in. 

Founded in 2019 in Cluj-Napoca, Educalise focuses on improving access to education and supporting children from vulnerable backgrounds, helping them build skills, confidence and opportunities for the future.  

Through Walking Month 2026, we aim to support 500 children from 5 rural communities in Cluj County with 250 hours of practical workshops and complementary education. 

These workshops go beyond traditional learning. They help children: 

• make informed decisions; 
• take care of their mental & physical health; 
• understand their role in the community; 
• develop essential life skills;  

Each registration in the Walking Month app contributes directly to these opportunities, turning movement into real support for education.  

Hit play and discover what Walking Month 2026 is all about. 

The impact of Walking Month over the years 

Walking Month is more than a competition, it is a long-term commitment to the community. 

Since its launch, over 10,000 participants have joined the initiative, and more than 2 million RON have been raised for social causes. 

Every edition has supported projects that made a tangible difference, including: 

• equipping children’s hospitals; 
• expanding community transport services; 
• supporting paralympic athletes; 
• creating a social ambulance; 
• offering meals to elderly people; 
• improving rural medical facilities. 

With the support of long-term partners like Banca Transilvania, which helps double the impact, Walking Month has grown into one of the most relevant community-driven CSR initiatives in Cluj and beyond.  

How can you join? 

Joining Walking Month 2026 is simple and fully digital:  

You can choose to join individually or in a team, track your steps in the app, and follow your team’s progress in real time. 

Ready to move for a good cause? 

Walking Month is your chance to turn everyday movement into real impact, for yourself, your team, and your community. 

Join the challenge, stay active, and help us raise the funds to support the education for 500 children who need it most. 

👉 Register now and be part of the 2026 edition.  

👉 Follow Walking Month on social media (Facebook, Instagram) for updates, stories, and more surprises along the way. 

Let’s make every step count, together. 💛