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betfair

Senior Implementation Analyst - Flutter UK&I, Hybrid

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Description

We are recruiting for an experienced and highly motivated senior implementation analyst to define best practice web analytics tracking across our three main brands: Sky Betting and Gaming, Paddy Power and Betfair. As a senior implementation analyst you will work closely with a variety of teams to ensure our products contain correct and consistent analytics tagging to provide high quality and actionable data.

You will be responsible for supporting the setup, configuration, testing and optimisation of tagging solutions ensuring our tagging adheres to the required standards and best practices. You will work closely with internal stakeholders including Product Managers, Business Intelligence Analysts, Data Engineers and Software Engineers to ensure proper tagging and measurement of user interactions.

The ideal candidate will have a strong understanding of digital analytics, web tracking and tag management solutions. They will have experience of implementing web analytics tools through a tag management solution, while working closely with others to guide technical teams.

What You’ll Do

  • Define and document tagging requirements, collaborating closely with business stakeholders’ and technical teams to ensure proper integration and functionality.
  • Understand stakeholders needs to translate business requirements into analytics technical requirements and ensure that priorities are met.
  • Work with technical teams across the business and third-party suppliers to implement your recommendations around analytics tagging and data capture.
  • Continuously monitor and maintain data quality, resolving discrepancies promptly to ensure accuracy in reporting and analysis.
  • Be innovative in terms of data capture to provide new data points to increase the breadth of insight available to business intelligence analysts.
  • Work closely with our Business Intelligence and Data Warehouse functions to ensure data capture adheres to required standards.
  • Perform quality assurance (QA) checks to verify tag implementation and data accuracy.
  • Stay up to date with industry best practices, new tagging technologies, and trends in digital analytics.
  • Recommend improvements for tag management processes and tools to enhance the accuracy and efficiency of digital data collection.
  • Take on day-to-day management duties for Implementation Analyst’s, including regular 1-2-1s, coaching and mentoring.

Key Skills

  • Proven experience in a similar role.
  • Expert level proficiency in tag management systems such as Google Tag Manager.
  • Familiarity with analytics platforms such as Google Analytics.
  • A self-starter, who is pro-active and able to lead and motivate others.
  • Experience working in a fast-paced environment, juggling multiple projects and priorities effectively.
  • Strong attention to detail and the ability to identify and resolve tracking issues quickly.
  • Ability to analyse and interpret data to ensure the correct information is being collected.
  • Strong written and verbal communication skills, with the ability to explain technical concepts clearly to non-technical audiences.
  • Excellent stakeholder management skills, with the ability to collaborate effectively across diverse teams and organizational levels.
  • Hands-on experience implementing tracking for mobile apps is a strong advantage.

What you can expect:

  • 25 days of annual leave;

  • Sharesave scheme;

  • ”Flexible Benefits” of your choice;

  • Private health insurance (includes dental insurance and health assessments);

  • Free parking;

  • Thousands of courses online through ‘Udemy'

Ways of working:

Flexible working is our way of working! We're a diverse workforce and therefore a 'one size fits all' approach isn't necessarily best. Whatever your personal needs may be, let's have a chat and see how we can accommodate them.

We thank all applicants for their interest, however only the suitable candidates will be contacted for an interview.

By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record.

If your application is unsuccessful, we will retain your details for a period no longer than three years in order to consider you for prospective role within the company.

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